How Artificial Intelligence (AI) is Shaping the Future of Digital Marketing
AI is reshaping industries around the globe and if there is one place digital marketing is no exception. AI is revolutionizing how businesses engage with customers, refine campaigns and improve user experiences. AI automation, data analytics, and personalization are coming to define the future of marketing so it is important for brands to embrace an AI strategy to remain competitive. 1. AI in SEO: Smarter Search Optimization Digital marketing strategy is incomplete without SEO (Search Engine Optimization). With AI, it now gets advanced. Their latest AI algorithms (Rankbrain and BERT) analyze the search queries and behavior of users to give them better search results. Tools here powered by AI assist businesses: Conduct better keyword research Optimize content for voice and visual search Improve website rankings through predictive analytics Automate SEO audits for faster issue detection Using AI in SEO can help improve visibility and increase organic traffic. 2. AI in Google Ads: Smarter...